Design Thinking-STRATEGIC DESIGN
Expert in structuring, developing and delivering Design Thinking workshop both in the professional and academic fields. 1 or 2 intense and participatory working days with your Mktg, R&D, Communication, Production business units. Starting from a given brief (brand, product, service, communication strategy, ADV) first, i will prepare all necessary materials to stimulate the workshop (trends, tools, exercises); than, I will lead the workshop making people working together towards the expected results; at least, I will assess a report with all emerged data and ideas. Timing: 1 week for data preparation, 1/2 day workshop, 4 days to assess the report. Where: at your company.
Cutting Edge: consistent results in a short time with a adequate budget; make company's human capital from diversified BU powerfully working together towards the same objectives, aligned with the overall marketing strategy; create a virtuous connection between creativity and business execution; provide learning service based on teaching how to use original tools. I use proprietary and unique methods based on models and theorists from cognitive science and psychology, neuroscience and ethology.
Consultant in Design Strategy, Branding, Communication. I work with organizations with the aim of improving consistency and effectiveness of their value proposition, formulating goals and innovative approaches, methods and tools to design and build the next generation of products, services, and experiences. Expert in conducting multidisciplinary researches, in analyzing the collected data and extracting salient insights for concept ideas generation. Offered services: Research, Analysis, Insights Generation, Strategic Guide Lines and Concept Ideation.