Design Strategy | Space/Experience Design | DesignThinking

Our password is SPRINT INNOVATION
We are specialists in consulting with limited budgets and the highest level of proficiency and results efficiency in a short time.
We turn to: 1.companies that need to innovate themselves in an increasingly competitive market centered on the consumer-user experiences; 2. agencies, design firm, that need to carry out quick&limited budget results to their clients; 3. Training courses on Design Thinking and Innovation Process for Higher Education Institutes and companies.
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What we do: 1. Strategic Design Consultancy( Research, Analysis, Insights Generation, Strategic Guide Lines and Concept Ideation); 2. Design Thinking Workshop based on the formula SPRINT INNOVATION; 3. Trend surveys on specific subjects; 4. Space/experience design. I use proprietary and unique methods based on models and theorists from cognitive science and psychology, neuroscience and ethology.
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Focus: 1.brand, re-framing(repositioning, extending and stretching); 2.product and service, defining new concepts, expanding/repositioning the range of offered one in order to be perfectly aligned with what the consumer would like and with company overall strategy; 3. communication, shaping guidelines supporting ADV agencies; 4. space_experience design, define the UX guidelines, space layout, relations diagrams, hard and soft qualities (CMF).
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High Experienced Areas: food and beverage, industrial design (car&transportation, electronics, home appliances, materials_CMF), petfood and petdesign.
Cutting Edge: consistent results in a short time with a adequate budget; make company's human capital from diversified BU powerfully working together towards the same objectives, aligned with the overall marketing strategy; create a virtuous connection between creativity and business execution; provide learning service based on teaching how to use original tools.

Design Thinking-STRATEGIC DESIGN

Design Thinking-STRATEGIC DESIGN

Expert in structuring, developing and delivering Design Thinking workshop both in the professional and academic fields. 1 or 2 intense and participatory working days with your Mktg, R&D, Communication, Production business units. Starting from a given brief (brand, product, service, communication strategy, ADV) first, i will prepare all necessary materials to stimulate the workshop (trends, tools, exercises); than, I will lead the workshop making people working together towards the expected results; at least, I will assess a report with all emerged data and ideas. Timing: 1 week for data preparation, 1/2 day workshop, 4 days to assess the report. Where: at your company.
Cutting Edge: consistent results in a short time with a adequate budget; make company's human capital from diversified BU powerfully working together towards the same objectives, aligned with the overall marketing strategy; create a virtuous connection between creativity and business execution; provide learning service based on teaching how to use original tools. I use proprietary and unique methods based on models and theorists from cognitive science and psychology, neuroscience and ethology.
Consultant in Design Strategy, Branding, Communication. I work with organizations with the aim of improving consistency and effectiveness of their value proposition, formulating goals and innovative approaches, methods and tools to design and build the next generation of products, services, and experiences. Expert in conducting multidisciplinary researches, in analyzing the collected data and extracting salient insights for concept ideas generation. Offered services: Research, Analysis, Insights Generation, Strategic Guide Lines and Concept Ideation.

professional training programs

professional training programs

Training courses on Design Thinking and Innovation processes for Higher Education, Training Center, private and public institutions and companies. A long experience in the higher educational field both as a Program Leader and developer and as a teacher, has led me to have acquired deep skills in the field of Strategic Design and Design Thinking Training Courses and Programs. Companies often ask to be trained by acquiring new tools of creativity and design of the brand, product, service and experience.

space experience design

space experience design

Architect expert in Space Experience Design. Retail, Restaurants, Corporate spaces. The environment that surrounds us offers continuous possibilities of experience. The fundamental human meaning of architecture comes from this. Personal action can open up new possibilities to enrich the experience or may preclude it; or acts mainly in order to validate, reassure, encourage, support, favor, or in a way that invalidates, makes uncertain, discourages, undermines, represses. It can be creative or destructive, maybe disruptive. If we are deprived of experience we are deprived of our humanity.

THE ZOO-ANTHROPOLOGY BOX 2013-up to now, studies in Ethology and Cognitive Science, Cognitive Psychology, Neuroscience, Zoo-anthropology and dog education and rehabilitation brought me to become a Dog Trainer and one of the most accountable italian expert in the field of design for Human-Animal. Crossing my design skills and zoo-anthropology studies, I have opened collaborations with companies in the “pet ” industry in Italy and abroad.  In the same time, I've started to develop Design Thinking Workshop aimed at innovating  the value proposition of Dog Training Schools and Centers; 2018, enrolled at Master of 1 Level in Dog Training in Cognitive and Behavioral Rehabilitation in the Zoo-anthropological field, University of Parma; 2019, zoo-anthropological consultant, dog education and rehabilitation. Dog Trainer and Coach, https://www.puppyness.it/
THE TREND SURVEY BOX I'm also well known as design trend forecasters, intuitive thinker studying the evolution of socio-cultural changes and how they can impact on future company's strategies. Since 2006 I've been providing seasonal surveys on diversified themes such as food& beverage, product and interior, pet design. I wrote articles for several italian and international magazine about trends and design, amongst other Dcasa Repubblica, Corriere Design, IL Sole24Ore, Damn, Cermagazine, Autodigest, Case da Abitare. 
L’umano, l’Animale e il Design, Un Posto dove Stare Bene, Triennale Milano 2018
THE HIGHER EDUCATION BOX Since 2003 Amelia has been involved in several academic programs, amongst others at Domus Academy, NABA, Politecnico of Milano. 
Share-eat, Domus Academy, 999 Domande sull’abitare contemporaneo, Triennale Milano
10x10x10, Domus Academy for Ikea and Fondazione Tog, Final Exhibition , Triennale Milano
THE SPEECH, CURATORSHIP, CONFERENCES, EXHIBITIONS BOX
_Speech: L’umano, l’Animale e il Design, Un Posto dove Stare Bene, Triennale Milano 2018
_Paper&Speech: Convegno Antropopogia Applicata e Design, Cremona 2018
_Curatorship: Share-eat, Domus Academy, 999 Domande sull’aBitare Contemporaneo, Triennale Milano 2017
_Curatorship: 10x10x10, Domus Academy for Ikea and Fondazione Tog, Final Exhibition , Triennale Milano 2016
_Curatorship: Mi-Importa, Mind Mad in Design, Final Exhibition, Triennale Milano 2016
_Photo reportage and exhibition: Atlantikwall.fr/bunker’s village, Zooart Cuneo, 2007. Atlantikwall.fr/bunker’s village,
personale presso Evaluna, Napoli 2007, Libreria Mondadori Latina, 2008, Circolo Arci Bellezza Milano 2009