Strategic Design Consulting - site under construction

Consultant in Design Strategy, Branding, Communication | DesignThinking Workshop Expert.
I turn to those companies that need to innovate themselves in an increasingly competitive market, more and more centered on the consumer-user experiences.
I also turn to creative agencies that need to carry out quick&consistent results to their clients.
What I do: 1. Design Thinking Workshop; 2. Strategic Design Consultancy( Research, Analysis, Insights Generation, Strategic Guide Lines and Concept Ideation); 3. Trend surveys on specific subjects.
Focus: 1.brand, re-framing(repositioning, extending and stretching); 2.product and service, defining new concepts, expanding/repositioning the range of offered one in order to be perfectly aligned with what the consumer would like and with company overall strategy; 3. communication, shaping guidelines to approach the consumer in a coherent and clear way according company strategy.
My role is to support organizations in improving consistency and effectiveness of their value proposition, formulating goals and innovative approaches, methods and tools to design and build the next generation of products, services and customer-user experiences.

Design Thinking Workshops

Design Thinking Workshops

Expert in structuring, developing and delivering Design Thinking workshop both in the professional and academic fields.
Design Thinking Workshop formula: 1 or 2 intense and participatory working days with your Mktg, R&D, Communication, Production business units. Starting from a given brief (brand, product, service, communication strategy, ADV) first, i will prepare all necessary materials to stimulate the workshop (trends, tools, exercises); than, I will lead the workshop making people working together towards the expected results; at least, I will assess a report with all emerged data and ideas. Timing: 1 week for data preparation, 1/2 day workshop, 4 days to assess the report. Where: at your company.
Cutting Edge: consistent results in a short time with a adequate budget; make company's human capital from diversified BU powerfully working together towards the same objectives, aligned with the overall marketing strategy; create a virtuous connection between creativity and business execution; provide learning service based on teaching how to use original tools.

Strategic Design Consulting

Strategic Design Consulting

Consultant in Design Strategy, Branding, Communication. I work with organizations with the aim of improving consistency and effectiveness of their value proposition, formulating goals and innovative approaches, methods and tools to design and build the next generation of products, services, and experiences. Expert in conducting multidisciplinary researches, in analyzing the collected data and extracting salient insights for concept ideas generation. Offered services: Research, Analysis, Insights Generation, Strategic Guide Lines and Concept Ideation

trend surveys

trend surveys

I'm also well known as design trend forecasters, intuitive thinker studying the evolution of socio-cultural changes and how they can impact on future company's strategies. Since 2006 I've been providing seasonal surveys on diversified themes such as food& beverage, product and interior, pet design. I wrote articles for several italian and international magazine about trends and design. Amongst other Dcasa Repubblica, Corriere Design, IL Sole24Ore, Damn, Cermagazine, Autodigest, Case da Abitare.
More recently, studies in Ethology and Cognitive Science, Cognitive Psychology, Neuroscience and a strong interest in design for Human-Animal, opened collaborations with companies in the “pet ” industry.

ameliavallettadesign

Born in Naples, living and working between Lomagna (Brianza) and Milan. I live in the countryside, with 2 dogs and 2 cats.

I developed strategic design projects and pertformed Design Thinking workshops for many companies, institutions, organizations. I’m intuitive trend forcaster, publishing researches and articles for several italian and international magazine about trends and design. I designed and led Higher Education Design Programs and held lectures in Italy and abroad.

More recently, studies in Ethology and Cognitive Science, Cognitive Psychology, Neuroscience and a strong interest in design for Human-Animal, opened collaborations with companies in the “pet ” industry.