Strategic Design Consulting - site under construction

Consultant in Design Strategy, Branding, Communication | DesignThinking Workshop Expert.
I turn to those companies that need to innovate themselves in an increasingly competitive market, more and more centered on the consumer-user experiences.
I also turn to creative agencies that need to carry out quick&consistent results to their clients.
What I do: 1. Design Thinking Workshop; 2. Strategic Design Consultancy( Research, Analysis, Insights Generation, Strategic Guide Lines and Concept Ideation); 3. Trend surveys on specific subjects.
Focus: 1.brand, re-framing(repositioning, extending and stretching); 2.product and service, defining new concepts, expanding/repositioning the range of offered one in order to be perfectly aligned with what the consumer would like and with company overall strategy; 3. communication, shaping guidelines to approach the consumer in a coherent and clear way according company strategy.
My role is to support organizations in improving consistency and effectiveness of their value proposition, formulating goals and innovative approaches, methods and tools to design and build the next generation of products, services and customer-user experiences.

Design Thinking Workshops

Design Thinking Workshops

Expert in structuring, developing and delivering Design Thinking workshop both in the professional and academic fields.
Design Thinking Workshop formula: 1 or 2 intense and participatory working days with your Mktg, R&D, Communication, Production business units. Starting from a given brief (brand, product, service, communication strategy, ADV) first, i will prepare all necessary materials to stimulate the workshop (trends, tools, exercises); than, I will lead the workshop making people working together towards the expected results; at least, I will assess a report with all emerged data and ideas. Timing: 1 week for data preparation, 1/2 day workshop, 4 days to assess the report. Where: at your company.
Cutting Edge: consistent results in a short time with a adequate budget; make company's human capital from diversified BU powerfully working together towards the same objectives, aligned with the overall marketing strategy; create a virtuous connection between creativity and business execution; provide learning service based on teaching how to use original tools.

Strategic Design Consulting

Strategic Design Consulting

Consultant in Design Strategy, Branding, Communication. I work with organizations with the aim of improving consistency and effectiveness of their value proposition, formulating goals and innovative approaches, methods and tools to design and build the next generation of products, services, and experiences. Expert in conducting multidisciplinary researches, in analyzing the collected data and extracting salient insights for concept ideas generation. Offered services: Research, Analysis, Insights Generation, Strategic Guide Lines and Concept Ideation

trend surveys

trend surveys

I'm also well known as design trend forecasters, intuitive thinker studying the evolution of socio-cultural changes and how they can impact on future company's strategies. Since 2006 I've been providing seasonal surveys on diversified themes such as food& beverage, product and interior, pet design. I wrote articles for several italian and international magazine about trends and design, amongst other Dcasa Repubblica, Corriere Design, IL Sole24Ore, Damn, Cermagazine, Autodigest, Case da Abitare.

2019 Design Thinking Workshop at ThinkDog, the School founded by Angelo Vaira

THE ZOO-ANTHROPOLOGY BOX 2013-up to now, studies in Ethology and Cognitive Science, Cognitive Psychology, Neuroscience, Zoo-anthropology and dog education and rehabilitation brought me to become a Dog Trainer and one of the most accountable italian expert in the field of design for Human-Animal. Crossing my design skills and zoo-anthropology studies, I have opened collaborations with companies in the “pet ” industry in Italy and abroad. In the same time, I’ve started to develop Design Thinking Workshop aimed at innovating the value proposition of Dog Training Schools and Centers; 2018, enrolled at Master of 1 Level in Dog Training in Cognitive and Behavioral Rehabilitation in the Zoo-anthropological field, University of Parma; 2019, zoo-anthropological consultant, dog education and rehabilitation. Dog Trainer and Coach, https://www.puppyness.it/

Curatorship: Mi-Importa, Mind Mad in Design, Final Exhibition Triennale Milano 2016

THE HIGHER EDUCATION BOX Since 2003 Amelia has been involved in several academic programs, amongst others at Domus Academy, NABA, Politcnico of Milano. LECTURES, COURSES, SPEECH, CURATORSHIP, CONFERENCES, EXHIBITIONS (lovely selection)
_Speech: L’umano, l’Animale e il Design, Un Posto dove Stare Bene, Triennale Milano 2018
_Paper&Speech: Convegno Antropopogia Applicata e Comunicazione, Cremona 2018
_Curatorship: Share-eat, Domus Academy, 999 Domande sull’aBitare Contemporaneo, Triennale Milano 2017
_Curatorship: 10x10x10, Domus Academy for Ikea and Fondazione Tog, Final Exhibition , Triennale Milano 2016
_Curatorship: Mi-Importa, Mind Mad in Design, Final Exhibition, Triennale Milano 2016
_Photo reportage and exhibition: Atlantikwall.fr/bunker’s village, Zooart Cuneo, 2007. Atlantikwall.fr/bunker’s village,
personale presso Evaluna, Napoli 2007, Libreria Mondadori Latina, 2008, Circolo Arci Bellezza Milano 2009