Design*Tools è il nome dato a tutte le nostre attività inerenti il design strategico e Design Thinking: ricerca, ideazione, prototipo. Progettare per le imprese richiede una profonda conoscenza della cultura aziendale, delle dinamiche di mercato, della user experience. Abbiamo un approccio interdisciplinare al progetto e questo ci da la possibilità di dare un supporto unico alle imprese che vogliono costruire la propria offerta di valore. Dall’idea al prototipo, curiamo tutte le fasi del progetto: ricerca sul contesto e l’utente, ricerche etnografiche (con il supporto di antropologi) focus group, analisi dei dati e test di verifica, UX e UI, valutazione del brand e del suo posizionamento di mercato, benchmarking, analisi dei trends di mercato,  generazione di insights, scenario building, concept ideation, test di verifica, prototipazione (paper, soft e hard), valutazione dei materiali, CMF (soft qualities), valutazione delle migliori tecnologie produttive, preventivi sui costi di produzione. Ci avvaliamo di un network di collaboratori e fornitori di servizi in grado di offrire soluzioni molto competitive. Abbiamo ideato e progettato prodotti e intere linee, packaging, spazi e supporti espositivi, servizi e campagne di comunicazione. 
Dal 2015 ci siamo specializzati in Design Thinking Workshop, abbracciando più contesti, culture e ambiti operativi.

Design * Tools is the name given to all our activities concerning strategic design and Design Thinking: research, conception, prototype. Designing for companies requires a deep knowledge of the corporate culture, market dynamics and user experience. We have an interdisciplinary approach to the project and this gives us the possibility to give a unique support to companies that want to build their own value proposition. From the idea to the prototype, we take care of all the phases of the project: research on the context and the user, ethnographic research (with the support of anthropologists), focus groups, data analysis and verification tests, UX and UI, brand evaluation and its market positioning, benchmarking, analysis of market trends, generation of insights, scenario building, concept ideation, verification tests, prototyping (paper, soft and hard), evaluation of materials, CMF (soft qualities), evaluation of the best technologies, production cost estimates. We collaborate with a network of professionals and service providers able to offer very competitive solutions. We have designed products and entire lines, packaging, exhibition spaces and supports, services and communication campaigns. 
From 2015 we have specialized in Design Thinking Workshops, UX and UI, embracing more contexts, cultures and operational fields. 

Amelia works or has worked for: Lenovo, Pechino; Vibram, Albizzate (VA); Isonova, Torino; Artefice Group Milano; Think Dog Milano; Camplus, Bologna; Fondazione Ceur, Bologna; Cried, Milano; Tenacta Group, Azzano San Paolo (BG); Design Innovation BTS Group, Milano; DMC Villa Tosca Design, Milano; DARC, Domus Academy, Milano; Virginio Briatore, Milano; Onami Design, Bergamo; Polidesign, Milano; MiND, Torino; Future Concept Lab, Milano; Valenti Illuminazione, Milano; C2C, Milano; ICT, Milano; United Pets, Milano; Sun Expo, Rimini Fiere
Collaborating with design firms, Amelia has led or developed projects for: Samsung Design Europe, Milano; Bauli, Verona; Toshiba Design, JP; Lavazza, Torino; Lombardini 22, Milano; Castelli lampade, Milano; Centro Ricerche Fiat, Torino; Centro Stile Fiat, Torino; Hyundai Design, Kor; Kia Design Center, Kor; Nissan Design Center, JP; Toyota Design, JP; Daelim Architectural Engineering & Research Team, Kor; 3M, France; Merck, France; Fantoni, Osoppo; Ospedale di Varese e Fondazione Macchi, Varese; Aprica,JP.
As Academic Project Leader Amelia Valletta mentored students for (amongst others) Volkswagen, Fiat, Pininfarina, Bertone, Arena, Platinum, Fiat, Hyundai, Kia, Lamborghini, Alcantara, Audi, Bayer, Iveco, Brail, CNHI.

Design*Tools approach is based on the model of Dynamic Innovation. It is made on a triad of components: personality, environment and relationship that dynamically interact each other. For example, the personality of a brand, a product or a space design in its elaborative and positional components, is a dynamic system that depends on the environment in which it is inserted and on the quality of the relationship dimensions that it wants to weave with customers.
The design of the experience depends on these three parameters. As one changes, the others vary and the experience will also vary. Dynamic Innovation aims at the creation of new values and meanings that people, more or less consciously, are looking for or we would like to search for. The process behind the creation of a brand, a product, a service, a communication campaign, a store, an event is therefore value-centered. The design of their awareness is crucial, because in it the consumer finds the values he was looking for. The motivations for purchase or use them belong from the ability of company to make them penetrate the market. The reading of user behaviors and current customer requests, does not take us too far. We turn to those companies, institutions, organizations that want to innovate their value and meaning proposition in an increasingly competitive market through design driven process. We support executives across various industries and companies develop innovative approaches to business problems and convey what is meaningful to their internal and external customers. We use proprietary and unique methods based on models and theorists from cognitive science and psychology, neuroscience and ethology. We help companies to design meaningful and valuable: Brand, Product, Service, Communication Campaign, Visual, Interiors and Set, Corporate Event. Cutting Edge: consistent results in a short time with a adequate budget; make company’s human capital from diversified BU powerfully working together towards the same objectives, aligned with the overall marketing strategy; create a virtuous connection between creativity and business execution; provide learning service based on teaching how to use original tools.

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